We are

The problem

Brands drift.
Audiences notice.

Brand coherence is a perishable good. As the product evolves, the team grows, and the messaging multiplies, the brand quietly stops saying the same thing to everyone.

Stakeholders disagree on what the brand means. Marketing, sales, product, and leadership all read it differently, and so does every external audience that picks up the inconsistency. The gap between what your company does today and what its brand signals is a tax on every customer conversation, every senior hire, every announcement that matters.

And it compounds

Feelings outsell features.
7×.

On every campaign we have worked on, the closer we get to launch the more the dev team talks about features, what's in what's out, what features does the competition have?

All incredibly relevant conversation, but the real magic lies in the intersection of your unique features and the customer needs. Our job is to help everyone align on what emotional levers we can use to move the audience. Because emotion is 7 times more effective at reaching people than product specs alone.

Source: Binet & Field, IPA Effectiveness Awards databank, 1998–2018.

Brokendoll

We make audiences feel something.

For the last twenty years we have been helping brands in entertainment, gaming and tech tell powerful stories to the most passionate fan bases on earth. Now we are bringing that expertise to the start up space.

The first step in deciding what story to tell is working out who you are. In other words before you can start really marketing your product you need strong brand alignment.

Selected clients

Microsoft

Method — documented, repeatable

A brand strategy system, refined over two decades.

• 01

  Research at scale

  Quantitative surveys up to 18,000 respondents. Qualitative focus groups across territories. Analyzed with clustering for needs-based persona segmentation.

• 02

  Pre-workshop synthesis

  Standardized 10-question stakeholder interviews map disagreements before anyone enters the room. Exercises are then engineered specifically to resolve them.

• 03

  Frameworks

  Brand Position / Promise / Statement. 8-step Naming. Analogy-driven Strategy. All geared toward finding the intersection of the product's USP and the needs of the consumer.

• 04

  Philosophy

  Alignment is the primary output, not the document. Stakeholder clarity is what makes the brand survive post-launch.

AI

AI is our force multiplier.
Not our replacement.

Thanks to the gen AI high fidelity execution is commoditizing. Strategy and senior judgment are not.

You see even if it's getting cheaper to create, you still only get one shot to introduce yourself to the market, so you better show up correct.

Using AI tools that we are developing in house we can focus more resources to getting the foundation correct and then build quick.

• 01

  Compressed production

  Built by a team that ships AI software themselves. The compression lands on your invoice.

• 02

  Full engagement, smaller round

  Workshop to launch assets in weeks, not quarters. Strategy and execution together.

• 03

  Tooling you keep

  Creative-ops dashboards, prompt libraries, production automation. Standalone or bundled.